Insight:​
In Sweden, the winters are long and dark. Short dim days can seem never-ending. On the shortest day of the year, people in Stockholm just have six hours of daylight. Depending on the light and weather conditions even less. Therefore, the concept of light plays an important role in Sweden, as it is essential for human well-being. 

Idea:
We install a huge artificial sun in the middle of Stockholm and give people the opportunity to get some Vitamin D.

While relaxing in the "sun" with cozy red blankets they can get offers for their next trip to real sunshine.